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Former President Donald Trump made a surprise appearance at a Sneaker Con event in Philadelphia, where he introduced his latest venture: Trump-branded sneakers.

The event, known for its fervent sneaker collectors, witnessed a divided response as Trump showcased the “Never Surrender High-Tops,” priced at $399.

Addressing the audience, Trump acknowledged the mixed reactions, stating, “There’s a lot of emotion in this room.” He emphasized his long-standing interest in such ventures, remarking, “This is something that I’ve been talking about for 12 years, 13 years.”

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While some attendees displayed signs expressing support with slogans like “Sneakerheads love Trump,” others voiced dissent through boos and shouts. Trump’s sneakers join a line of products he has endorsed post-presidency, including trading cards and books chronicling his time in office.

The website selling the sneakers is operated by CIC Ventures LLC, a company listed in Trump’s 2023 financial disclosure. Trump’s foray into the sneaker market adds another dimension to his post-presidential pursuits, demonstrating his ongoing entrepreneurial spirit.

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The unveiling of Trump’s sneakers at Sneaker Con highlights the intersection of politics and consumer culture, sparking conversations about the influence of public figures in various domains.

As Trump navigates his post-presidential journey, his ability to captivate attention persists, even in unexpected arenas like sneaker conventions.

The reaction to Trump’s sneakers underscores the polarizing nature of his public persona, with supporters and detractors making their voices heard in equal measure.

Amidst the diverse responses, Trump remains undeterred, leveraging his brand to carve a unique niche in the competitive world of footwear fashion.

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